TD Bank
Product Designer III
2024 – 2026
Led end-to-end design across high-stakes, data-heavy financial products, from 0–1 product revamps to platform-wide system work, with consistent attention to edge cases, failure states, and user control.
Projects
Easy Trade — Contributed to product strategy and end-to-end redesign for the app revamp
Mobile Investment Platform — Led Trade and Order Status modernization; audited every component for layout risk and drove the platform's first dynamic type enablement to expand accessibility
MySpend Modernization — Led 0–1 redesign of MySpend as sole designer, rebuilding the app's information architecture and visual system from the ground up
Digital Conversations — Designed self-serve feature with guided flows for high-frequency requests on TD's US mobile bank chatbot
Royal Bank of Canada
Product Designer, Expert
2022 – 2024
Built scalable, reusable flows across platform on both desktop and mobile, aligning design decisions with business goals and long-term platform roadmaps. Consolidated visuals and screens across a broad range of vendors and partners.
Projects
Open to All Canadians — Led 0–1 design for the expansion of Avion Rewards to a net-new, non-RBC audience segment, including tier-based visual hierarchy and creative direction.
Offer Taxonomy — Applied user research and behavioral insights to improve offer presentation across vendors and partners, resulting in cleaner categorization, better discoverability, and reduced visual noise.
Linked Loyalty — Led end-to-end design for the Avion Rewards integration with Petro-Canada and Metro, connecting both partners into a consistent earn and redeem experience on the platform.
CIBC Investor's Edge
Senior Visual Designer
2019 – 2022
Designed and refined the investing experience across web and mobile, improving usability and visual consistency through iterating on complex multi-step financial workflows and supporting engineering handoff with detailed design reviews.
Projects
Brand and Platform Revamp — an enterprise design system rollout following a major brand refresh — translating updated visual identity into a consistent, operational design process across trading products
Digital Client Onboarding — end-to-end redesign of the client onboarding flow, reducing drop-off and simplifying account opening across web and mobile
Performance Reporting — redesigned portfolio performance views to surface clearer insights and help clients better understand their investment returns
Stock Lending — designed the opt-in experience for a net-new stock lending feature, balancing regulatory requirements with a clear, approachable user flow
Just Energy
Senior Visual Designer
2018 – 2019
Designed digital experiences across web and mobile for a portfolio of consumer energy brands, developing style guides and interface patterns that drove operational efficiency and consistency across marketing and sales funnels.
Affiliated brands managed
Amigo Energy
Chugach
Green Star Energy
Home Water
Terrapass
Tuyyo
Worldlink Supply
Product Designer
2016 – 2018
Served as sole designer for a multi-brand e-commerce business based in Houston, owning creative direction and product design end-to-end across a portfolio of consumer brands. Led localization and visual identity development across multiple markets, partnering with vendors and freelancers to deliver cohesive digital experiences at scale.
Brands managed
Yunmai
Tekjoy
Innotech
Namaste Yoga
Topmop
Fragrantt
AMX Brands
Red House B2B Marketing
Freelance Developer and Graphic Designer
2015
Primarily worked with clients in healthcare industry. Created responsive email templates and websites within client's brand specifications. Hand-coded HTML5 and CSS3 from PSD files for clients' campaigns, emails and microsites.
Clients
Elsevier
McKesson
Cognizant