Yunmai is a smart fitness brand specializing in body composition scales and health tracking devices. As part of a multi-brand e-commerce portfolio, the challenge was building a cohesive brand presence that could compete in the North American market while staying true to the product's origins.
As sole designer, I owned the end-to-end visual identity and product design — from brand guidelines and packaging to the e-commerce website and digital marketing assets. The work required adapting Chinese-market materials for Western audiences, including full localization and responsive design across multiple storefronts.
The result was a consistent, market-ready brand experience that supported product launches across Amazon, Shopify, and regional retail partners.