EasyTrade is TD's self-directed investing platform. It's where customers go to buy and sell stocks, ETFs, and options — a high-stakes, high-frequency product used by hundreds of thousands of Canadians.
The core design challenge was translating complex financial data into an interface that felt calm and in control. Users needed to act quickly and confidently, often under pressure. The existing experience was dense, inconsistent, and carried years of technical debt.
This case study covers the end-to-end redesign: from aligning on product strategy with C-suite stakeholders to shipping AI-ready interaction patterns and a scalable set of design system components tailored for financial workflows.