Just Energy is a North American energy retailer managing a portfolio of consumer-facing brands across multiple markets. The design challenge was maintaining a coherent, on-brand experience across a wide range of products, regions, and customer segments.
As Senior Visual Designer, I designed digital experiences across web and mobile for brands including Amigo Energy, Green Star Energy, and Terrapass. The work ranged from marketing funnels and sales flows to style guides and reusable interface patterns.
The focus was on operational efficiency and consistency — building design frameworks that could scale across a diverse brand portfolio without requiring full custom work for each property.